During my time as the lead designer for Plan B One-Step, the #1 OB/GYN recommended emergency contraception brand, I managed the design and execution of the day-to-day creative assets. My focus was strengthening and creating a cohesive brand tone and visual identity throughout all projects. I ensured all visuals felt empowering while also communicating a supportive tone.

A major part of my role involved leading the development of social content and paid ads. Each quarter, I researched trends, developed concepts, designed assets, worked with content creators and filmed content that helped educate women about their choices in an approachable and engaging way. These social assets spanned a variety of formats including illustration, animation, static visuals and self-produced video content. Beyond social, I designed a wide range of assets including website pages, digital banners, print pieces, and more.