Client: Family Resource Network, a non-profit that focuses on helping those with special needs
Challenge: Create a new logo that is easy to identify, organic, unique and incorporate either: hearts, hands, the world and/or a door.
Role: Designed new logo based off client’s requirements
Result: Family Resource Network rolled out a new logo and rebranded themselves as a more professional non-profit with a more identifiable and legible logo.
Photo credit: Family Resource Network Inc.
PROCESS WORK
Initially, the logo included drawn, colored lines to create more of a sketch feeling and to reference the children that will be helped by FRN. Also, to reference their original logo which, was completely drawn digitally.
This logo focused on the FRN tagline, “Opening the Door to a World of Opportunities”. I created a simple door image and incorporated the requested heart as the doorknob. I chose basic natural colors to make the logo organic.