During my time as the lead designer for Children’s Dimetapp, I created content targeted towards parents seeking fast-acting, kid-friendly medicine for their children. Designing for this brand was all about balancing messaging that appealed to parents while maintaining a playful, approachable feel appropriate for children.

To achieve this, I focused on clean, simple layouts using the brand’s bright color palette and approachable visual language. I designed a wide range of assets including website pages, digital banners, campaign videos, and social ads.