During my time as the lead designer for Breathe Right, I managed the design and execution of day-to-day creative assets while ensuring a consistent brand voice and visual identity across all projects. The brand used a lighthearted, humorous tone to educate audiences about opening their noses anytime, anywhere, which allowed me to create playful, engaging, and visually bold work.

A major part of my role involved leading the development of social content and paid ads. Managing quarterly creative refreshes pushed me to think quickly, stay current with social trends, and continuously develop fresh concepts that kept viewers engaged. Beyond social, I designed a wide range of assets including emails, website pages, digital banners, digital out-of-home ads, and more.